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Welcome to the case study of our burger delivery app, "Burger Bang". Our app was created with the goal of providing convenient and efficient delivery services for delicious burgers straight to our customers' doors.
In today's fast-paced world, convenience is key. That's where our app comes in. With just a few taps on their smartphone, customers can have their favorite burgers delivered right to their doorstep.

In this case study, we will show you how users can browse menus, select their desired items, and track their orders in real-time. We will also explore the success and challenges of the burger delivery app. We'll discuss everything from our target market and branding efforts to the technology that powers our platform. So, let's dive in!

The challenge

With the busy schedules of modern life, people often struggle to find time to cook at home or even go out to a restaurant. The goal was to come up with a solution for these individuals to easily order and receive food at their own convenience. Additionally, not everyone is skilled at making a great burger at home, so the desire for a well-made burger from a good restaurant at an affordable price is understandable.

My Role

User Experience Designer responsible for the app’s design from concept to delivery.

The goal

I aimed to create a mobile application that allows customers to efficiently and effortlessly place orders for burgers from our restaurant.

Date

June 2022-August 2022

Design Process

For this project, I decided to implement the lean UX Design framework in order to validate my hypotheses and ensure that the end product truly meets the needs of its users.

Step 1: Understanding the user

User Interviews

To effectively design for the needs and desires of the target audience, it is important to gather information directly from them. In order to gain insight, I conducted interviews with five individuals who are between the ages of 18 and 65 and have experience with ordering food online.

The responses from the participants can be summarized as follows:

5 out of the 5 participants said they are most likely to use a food ordering platform when they need to order burgers

4 out of 5 participants said they do not like platforms that are difficult to use.

2 out of 5 participants prefer to pay for after delivery.

1 participant, who is not fluent in English, said they dislike apps that are text-heavy.

Competitive Analysis

I conducted research by examining popular Burger delivery apps, using them myself and reading customer reviews to identify areas for improvement and potential opportunities to enhance the user experience before beginning the process of developing my own solution.

See competitive Audit report here

Pain Points

Four major pain points were identified from the foundational research phase:

Time

Ease of Use

Language Barrier

Accessibility

User Personas

I developed a persona named Enock based on research about the characteristics, desires, and challenges of the target audience. Enock embodies the demographics, motivations, goals, and frustrations of the users.

User Journey Map

Enock's user journey was analyzed and areas for improvement were identified to enhance their experience.

Starting the Design

To achieve my goal of creating an intuitive design, I mapped a user flow that prioritized recognition over recall. This was done by creating a path that is familiar to the users.

Paper Wireframes

I created a plan for the user's journey through the interface and then used it to make detailed sketches, or wireframes, of each screen. I made several versions of each screen on paper to make sure that the final digital wireframes effectively addressed any issues or problems the user might experience.

Digital Wireframes

Based on the insights obtained from the usability study, I made some changes to the digital wireframes to improve usability. I proceeded to create mockups and high fidelity prototype of the design

VIEW FINAL PROTOTYPE IN FIGMA

All work